• WHAT ARE WE ABOUT?

    A ‘Rogue Road’…

    … Typically refers to a path or route that is unconventional, unexpected or even dangerous, often implying a deviation from established or expected courses.

    … Suggests a journey or action taken independently, outside of the normal or prescribed way of doing things, potentially with a degree of risk or unpredictability.

  • WHERE DO THE IDEAS COME FROM?

    At a time where much of what affects us is about how we’re being ‘seen’ by others…

    Our ideas stem from a reminder to remain more introspective, to focus more on ‘Self’; of concepts, ideals and philosophies we carry inside that remind us to be confident and represent the best version of Ourselves… For ourselves. Not just because it looks good, but because it feels good. Self-reflection is one thing we do have control of…

  • WHY TATTOOS ON T-SHIRTS?

    These things enable us to adorn ourselves with positive messages and reminders of our journeys, not just the forced scars we all pick up along the way. The markings we choose…

  • & WHAT OF THE MESSAGES?

    In the development of our designs, there is always a ‘Story’ in mind, an idea or learning that underlies the image. They may be obvious and that’s why you liked it, or the motif might simply be eye-catching enough, and that’s ok too.
    Not everyone gets every message, but if it resonates in any way, chances are you’re picking up on something…

    Time to delve a little deeper down the rabbit hole…